What this changes and why

Current title: "Hippo Labs | Proactive Care Automation for the NHS" Current meta: "Hippo Labs helps NHS practices identify patients who need action, automate recall workflows, and improve QOF outcomes - with daily EHR data and smart analytics."

Evidence: homepage ranks 2.2 for "automated recall" (413 impressions) and 2.6 for "recall automation" with zero clicks in 90 days. The title leads with brand and a phrase nobody searches ("proactive care automation"). Every competitor ranking for these terms is a US product; none mention NHS, GP practices or QOF. The searcher's own words plus the NHS signal is the differentiation.

No register numbers used; both lines stay claim-free. Meta options only reuse capability language already live on the site (identify patients, automate recall, improve QOF outcomes). Nothing new is claimed.

Title options (pick one)

A. Automated Patient Recall for NHS GP Practices | Hippo (54 chars. Direct match for the two biggest queries, NHS differentiator, brand kept but demoted. Recommended.)

B. Patient Recall Software for NHS GP Practices | Hippo Labs (58 chars. Matches the "software" buying queries the site ranks 12-15 for. Slightly weaker on the position-2 query "automated recall".)

C. NHS Patient Recall, Automated | Hippo Labs (43 chars. Punchiest; leaves headroom on mobile. Weakest keyword coverage.)

Meta description options (pick one)

1. Automated patient recall for NHS GP practices. Hippo identifies the patients who need action, runs recall from daily EHR data, and helps you improve QOF outcomes. (158 chars. Recommended.)

2. Hippo automates patient recall for NHS GP practices. Find every patient who needs action and improve QOF outcomes without the manual chasing. (144 chars. More voice, slightly less keyword coverage.)

How to apply

Framer: Site Settings (or the home page's page settings) > Title and Description. Publish. The og:title can match the chosen title.

How we measure it

CTR on "automated recall", "recall automation" and "patient recall software" from gsc_pull.py, compared two weeks and six weeks after publishing. Position 2 impressions with a query-matched title should convert to clicks at low single-digit percent; anything above zero is infinite improvement.