GA4 campaign trafficpulled just now2026-10-31 to 2026-11-06
Live0
Planned2
Tagged sessions2arrived with a utm_campaign
Demos from tagged traffic0
QOF year-end push
3 Dec to 31 Mar · Tom · none, organic
GoalNon-brand clicks on the QOF cluster, demos from QOF pages
TargetQOF cluster on page one for "how to achieve qof targets" by January
Sessions earned0utm_campaign = qof-year-end-2027
Demos earned0
Tracked links for this campaign
contenthttps://www.hippolabs.co.uk/blog/hitting-qof-targets-deadline?utm_source=linkedin&utm_medium=organic-social&utm_campaign=qof-year-end-2027
linkedinhttps://www.hippolabs.co.uk/blog/hitting-qof-targets-deadline?utm_source=linkedin&utm_medium=social&utm_campaign=qof-year-end-2027
emailhttps://www.hippolabs.co.uk/blog/hitting-qof-targets-deadline?utm_source=newsletter&utm_medium=email&utm_campaign=qof-year-end-2027
Notes
Seasonal content cluster. QOF demand builds from November and peaks January to March, so the pieces publish ahead of it:
- 12 Nov: QOF targets refresh (hidden draft already in Framer)
- Nov: QOF indicator glossary (new)
- 3 Dec: "QOF year-end: the January plan" (needs brief by 23 Nov)
- 10 Dec: SNOMED and decline codes reference
Every LinkedIn post and newsletter link into the cluster carries
utm_campaign=qof-year-end-2027 so the view below shows what the push earned
on top of organic search.
Paid pilot with the media agency
17 Nov to 17 May · Tom · TBC with agency
GoalDemos booked and self sign-ups started
TargetCost per lead under £250 by month 3 (up to £800 tolerated in months 1 to 2)
Sessions earned0utm_campaign = paid-pilot-2026-11
Demos earned0
Tracked links for this campaign
paid-socialhttps://www.hippolabs.co.uk/for-gp-practices?utm_source=linkedin&utm_medium=paid&utm_campaign=paid-pilot-2026-11
paid-searchhttps://www.hippolabs.co.uk/for-gp-practices?utm_source=google&utm_medium=paid&utm_campaign=paid-pilot-2026-11
Notes
Six-month pilot briefed to Laura (agency) on 5 November. Two conversion paths: book a demo at /#demo, or self sign-up at signup.hippolabs.co.uk.
Landing page is /for-gp-practices, not the homepage: both demos booked from search in the last fortnight came through it.
Open before launch:
- Agency confirms UTM values match this file.
utm_campaignmust bepaid-pilot-2026-11or the join to GA4 fails. - signup.hippolabs.co.uk has no analytics. Sign-ups from the campaign will not attribute until it is tagged (see reporting/queries/signup-attribution-fix.md).
- Demo-to-close rate and cycle length still owed to the agency.
Tagged traffic with no campaign file
UTMs arriving that nothing here claims. Add a file incampaigns/ with that slug to track them.| utm_campaign | Source / medium | Sessions | Key events | Demos |
|---|---|---|---|---|
| (ai-assistant) | chatgpt.com / ai-assistant | 2 | 0 | 0 |