Social
LinkedIn. Tuesday is Tom’s slot, Thursday the sales rotation. Two to three posts a week, every one with a link or a question.Coming up
drafted (2)
The 1 April recall trap
12 Nov · company voice, Hippo company page
A patient reviewed in February becomes eligible again on 1 April, when the QOF year resets. Without a buffer, your recall system invites them straight away. That annoys patients and uses appointments you need for people who are actually overdue. Set a delay after recent care. Six months is a sensible default. Then spend April on the patients nobody has seen. How Hippo handles it, and six other ways to get more patients booked: https://www.hippolabs.co.uk/blog/7-ways-to-streamline-patient-recall-in-gp-practices
From: refresh-recall-pillarpipeline/social/2026-11-12-april-reset.md
Recall channel booking rates
10 Nov · company voice, Hippo company page
Which recall channel actually gets patients booked? Across practices using Hippo, this is the share of recalled patients who booked within two weeks: NHS App: 44.1% Email: 35.8% Text: 30.8% WhatsApp: 26.1% Text is still worth sending. It should not be your only channel. If a patient has the NHS App, start there. Seven ways to get more patients booked through recall, without the admin: https://www.hippolabs.co.uk/blog/7-ways-to-streamline-patient-recall-in-gp-practices
From: refresh-recall-pillarbooking-rate-nhsappbooking-rate-emailbooking-rate-textbooking-rate-whatsapppipeline/social/2026-11-10-recall-channel-rates.md
Posting is manual: copy the text, post it, then set status: posted and posted_url in the file. Tom and sales voices need a voice profile in context/brand/ before the agent drafts in them.